Making freeze dried fruit hot news
Tri River Foods was founded in China in 2006 and is a global market leader in the freeze drying of fruit and vegetables. Already successfully distributing to wholesalers and supermarkets around the world, Tri River Foods was looking to launch their range of healthy fruit crisps to the UK and European consumer.
Recognising their knowledge of marketing to UK consumers was limited, they came to Point 6 to brand and package this important launch.
These freeze dried products are unique in that they contain nothing whatsoever apart from 100% fruit. After researching the market, we used simple, fun illustrations and typography to communicate the pure nature of the products. We named the new brand and also gave it real personality by bringing the fruit to life to communicate directly with consumers.
To see more of the work, learn about the project and what the client thought of the results, click here. |
